Which brand is failing at life?

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Which brand is failing at life?

You know how you can walk into *insert leading household appliance store* with good intentions and high spirits, but leave feeling frustrated and miserable? You’re here to buy a toaster / flour mixer / highly impressive margarita mixer, but the staff just won’t help you. There’s not a lack of staff – they’re just too busy talking to each other, avoiding eye contact and holding up the shelf racks (or the shelf racks are holding them up, we’re not sure).

Bad experiences like this cost brands honderde-flippen-rande. Big bucks. But the problem is, the people with the corner offices who have the power to transform the way customers are treated are often unaware of the problem.

The polar opposite is also true. It can also happen that you go into a tiny, family-run butcher, baker or candlestick-maker (you get the drift) and receive the most personal, helpful and attentive customer experience…but you don’t go posting it on Facebook or writing News24 columns about it, do you?

We’ve decided that we want to hear about your Brand Fail (a dreadful experience) and Brand Plus (an experience that would restore your glass-half-empty uncle’s faith in mankind) stories. Whether it’s negative, positive or simply outrageous – we want to hear about it!

Only two rules:

• Please don’t curse. We’re already paranoid about accidentally cursing somewhere so please make our lives easier by not being a potty-mouth.

• Actually we don’t have a second rule. Brand bash and praise all you want!

Enter Title

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Which brand is failing at life?

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