Online communities are a growingly popular way for people all over the world to connect with others who have similar interests. Many market research companies are using online communities as a way to gather valuable consumer insight regarding products and services, as well as find out what else consumers would like to see from them. Business are constantly on the look out for ways to improve products and services, and gaining direct insight into what the consumer thinks and wants is an excellent way for both the company and the consumer to contribute to the betterment of various industries.
At ConsultaPanel we host a wide variety of online communities for a range of industries. Our goal is to help companies constantly improve their products and services while simultaneously gathering important feedback from the people who use these products and services. You might be thinking, “But what’s in it for me?” Here are some of the benefits of belonging to an online community that specialises in market research:
- You can give feedback, comments, and suggestions and participate in discussions on your own time. There is no set schedule to which you must adhere and you can log on and participate at your own convenience. Some companies even offer rewards as a way to say thank you for your valuable time and input!
- You’re contributing to the improvement of a product or a service that you use. You can select which online surveys you want to take part in, whether it’s a cell phone provider, a bank or a food company, if it’s something you use on a regular basis then your feedback will go towards improving it, ultimately benefiting you in the end.
- You’re helping to improve products and services for all South African consumers. In addition to improving companies and brands that you use on a regular basis, you’re also helping to contribute to improvement of the company as a whole. Millions of other people across the country use the same services you do, and market research works to make improvements that benefit everyone.
To learn more about the online communities that specialise in market research, log on to ConsultaPanel today!