How online surveys give you greater insight

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At ConsultaPanel we specialise in online surveys that are designed to help businesses gain insights into what their clients are thinking, learn more about their preferences and what they really want. We aim to bridge the gap between companies and their clients and assist in the development of better products and services for consumers in South Africa.

Online market research is something businesses should certainly invest in – it’s cost-effective, convenient and lets you know how your products and services are perceived by your customers.

We create online surveys that are designed to:

  • Allow you to communicate with your clients. Tell survey participants what you’re trying to achieve, ask their opinions, ask them for their comments and suggestions and ask them for constructive criticism. Surveys are a great form of two-way communication.

  • Identify opportunities for improvement, change and growth. You can learn from the results of your surveys – learn what customers are satisfied with, learn what they think could use improvement and learn about which aspects of your business they aren’t satisfied with.

  • Identify problems. When you work on the business side of things, it can be easy to lose perspective when it comes to what the customer wants. If your clients have problems with your products or services, online surveys are a place for them to express any problems or difficulties they have.

  • Evaluate success. Want to know how an existing product or service is fairing with the South African public? Find out by distributing surveys to your target market.

In this ultra-competitive market, the competition increases every day. Keep your business in tune with what your clients want and need with the help of ConsultaPanel. To learn more about our online surveys, contact us today!

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