What are online communities?

Level 1
Level 2
Level 3
The question “What are online communities?” gets typed into Google 74,000 times per month – that’s a lot of people who are interested in online communities! To some, it might seem obvious what this phrase means while others want a bit more of an explanation. Here’s a quick overview of online communities: 

Why (and how) people connect online 

Have you ever wondered how Facebook, Twitter and LinkedIn have become as successful as they are? It’s because many people have lifestyles where they want to connect with friends, family, colleagues and people of interest online. People no longer use their phones to make phone calls; today they post updates, share photos and information about their lives online. 

It is for precisely this reason that companies have started to build their own online communities. These communities can be targeted at their customers, employees, executive teams or sales people – the choice is endless. Brands are then able to share niche information, conduct research (by sending surveys) and engage in closed-group discussion forums in a safe environment where people feel comfortable voicing their opinion. 

One of the problems, however, is keeping these online communities closed to other people. Information that you would want to share with your staff and sales people, for example, might be very different to the information you would want to share with your customers. ConsultaPanel has the solution: 

Invest in a branded online community for your target audience 

ConsultaPanel is what’s known as an online research community, where anyone can sign up and take part in market research. Over the past few years, we have been creating branded online communities for a number of high-profile clients throughout South Africa and Africa. These clients use their branded panels to engage with clients, colleagues, customers and staff as they deem fit.

As a market research-oriented company, we are able to help with everything from research projects and research analysis to branded communication, feedback engagements and online forum moderation for your online community. Give us a call to find out how we can help you. 
Level 1
Level 2
Level 3

Corporate

Why traditional marketing doesn’t work
Linking open innovation and collaboration for a social business
How leading corporations and brands are adapting to the social era of business
How researchers should set up mobile survey questions
Mobile research: how cell phones are bridging the digital divide
ConsultaPanel offers a leading mobile survey platform for market research
How to use ConsultaPanel’s popular online social community
Benefits of belonging to an online community that specialises in market research
Best online communities in South Africa
International partnership puts South Africa on the map
How to create great online surveys in South Africa
Market Research Companies in Africa
Why you should invest in an employee panel
Consumer focused research
How to improve your online surveys in South Africa
Reasons to invest in an HR panel in South Africa
Why you should be investing in an internal staff
Exploring the African market with market research
Online market research Company in South Africa
Social media and customer service failures of 2012
Customer surveys in South Africa
Online experience survey your company needs it
How online surveys give you greater insight
The best online surveys in South Africa
Is your mission inspiring employees
Employee panels Connect with employees online
Online employee panel
How an employee panel keeps valuable data private
Your company’s visions and goals
FAQs about Employee Research Panels
Must have for any forward thinking company
ConsultaPanel: Where online communities and market
What are online communities
view all items{itemCount}
An Error has occurred, please try again later