We have been taught that Columbus discovered America and we accepted this knowledge as truth but Gavin Menzies (author of The Year China Discovered the World) is of a different opinion. His research indicated that the Chinese “circumnavigated the globe” before most of the Western explorers, therefore Columbus was not the first to discover a new world…

We as researchers and business visionaries should strive to discover all aspects relating to knowledge and truth about our businesses. The moral of the “thought” is to discover truth and gain knowledge; this needs to manifest in our attitude and approach towards implementing research methodologies.