Online Panel Research, otherwise known as Online Access Panel Research, is fast becoming the preferred medium of communication amongst research agencies and departments world-wide. The question is, why? Firstly, let’s have a look at the various benefits that panel-related research offers:
Data starts streaming in from the click of a button, and it all gets securely captured on various survey or panel management utilities. Analysis can therefore start as and when the first respondent completes his/her respective survey.
IT SAVES MONEY
The costs involved in online research are considerably cheaper than traditional research methodologies such as face-to-face interviews or telephonic interviews.
The end-user is ultimately in control of whether or not he/she agrees to participate within the research survey. Therefore, there is no sense of coercion.
The end-user can ultimately select whether or not to be notified or contacted with regards to research, thereby empowering the participant.
Responses are conducted within the participant’s desired timeframe and/or comfort of his/her chosen setting, better response data is captured.
Additional communication channels are opened up – with the social utility prowess of current social media networks, participants are able to supply information and share information across a virtual community. This sense of contribution further increases levels of participant engagement and hence solidifies the relationship between the respondent / contributor and the panel provider.
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