Many of you will remember the “Rabbit Hole Research” survey from 2011. This was definitely something new and different (not only for you – but for us as well). We partnered with a third party market research company who wanted unique insights from South Africans (and what better way to do this than to get our online panel to take part!).
Thousands of panel members took part and shared their media habits with us. What made this online survey so unique is that respondents were ported to a third party website that had a lot of interactive features. The international client was very satisfied with the results but due to the confidentiality of the survey, the findings can’t be shared.
Above: Wendy Mathiassen, one of our award winners!
Thousands of Rands’ worth of awards has already been dished out since the start of the year. We allocated over R15 000 awards for the Rabbit Hole Research and another R22 500 for the Brand Power Index study
February’s winners that gave their permission to have their names published are as follows: Anne Giot-Horn, C Kruger, Elaine Boshoff, Max Rasekutuma, Wendy Mathiassen wrote: “Wow, a R5000 voucher is an unexpected but delightful surprise. Thank you. Yes you can publish my name. Don't know what I will buy with it but my son is thinking of a new TV, our current one is on its last legs. Thank you again, Regards, Wendy”
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