1. Panel members received a relatively cryptic survey invitation telling them to fasten their seatbelts because they’re going to be ported to a third party research provider (something we’ve never done before)
2. We announced that we’re going to be giving away R15 000. We are going to randomly select panel members who completed the survey - stay tune for more information coming soon!
3. Panel members were asked to switch on their computer’s sound because the survey had a bunch of interactive elements – such as listening to radio advertisements and commercials.
What was this research all about?
The third party research provider is based in the United Kingdom. They wanted to find a way to get input from South African consumers – and what better way to do this than with ConsultaPanel?
Close to 3000 completed the online survey - thanks for your participation and keep an eye out for information about award winners coming soon!